Certificate IV in Marketing and Communication

Kent Institute Australia

Course details

CRICOS course code: 106217B

Level of study: Career Based/Vocational


This course is suitable for those who want to develop their Marketing and Communication skillset and expand upon their knowledge base in a wide variety of contexts. You will develop a range of specialist marketing skills as well as other generic business skills that will allow you to function effectively in a Marketing industry setting. Individuals in these roles apply their expertise to a defined range of erratic problems and use their superior evaluation skills to make strategic decisions. Career outcomes from this course can include, but are not limited to:

  • Marketing Assistant
  • Marketing Coordinator
  • Direct Marketing Officer
  • Public Relations Officer

Exit pathways:

  • Diploma of Marketing and Communication
  • Advanced Diploma of Marketing and Communication
  • Bachelor of Business
  • Bachelor of Accounting


  • Case studies
  • Scenarios - problem solving
  • Practical activities
  • Oral Presentation
  • Multiple choice quiz
  • Written Portfolio
  • Projects
  • Practical observations

Course units

Marketing Communication Knowledge:

  • BSBMKG418 Develop and apply knowledge of marketing communication industry
  • BSBMKG417 Apply marketing communication across a convergent industry

Communicate Ideas:

  • BSBCRT401 Articulate, present and debate ideas

Business Communication:

  • BSBCMM401 Make a presentation

Digital Solutions:

  • BSBMGT407 Apply digital solutions to work processes

Market Research:

  • BSBMKG401 Profile the Market
  • BSBMKG408 Conduct market research

Market Analysis:

  • BSBRES411 Analyse and present research information

Product Knowledge and Promotion:

  • BSBPRO401 Develop product knowledge
  • BSBMKG413 Promote products and services

Strategies for Customer Service:

  • BSBCUS401 Coordinate implementation of customer service strategies

Brands and Business Identity:

  • BSBIPR403 Protect and use brands and business identity

Click here for more details on this course.

Tuition Fees (AUD $) Start date Duration Campus
5,768 Per Year
Read moreEnrolment Fee (non-refundable): 250
Expected Sep 2022
Expected Jun 2023
1 year
Full time
Melbourne Campus
Level 10, 350 Queen Street
Melbourne Victoria 3000

Entry criteria

Academic requirement

Entry to this course requires:

  • Successful completion of Australian year 11 or equivalent; OR
  • Successful completion of an AQF recognized Certificate III in Business or other relevant qualification; OR
  • Relevant work experience in a related field.

English requirement

International Applicants from non-English-speaking backgrounds only.

IELTS (Academic) 5.5 with no band less than 5.0 or equivalent; PTE Academic (Pearson) - Overall score of 42 (with 35 or more in all communicative scores); TOEFL IBT (Internet based) - Overall score of 46 (Writing/Speaking of 15+ and Reading/Listening of 7+); Cambridge CAE & CPE - 162+.


Kent Institute Australia
Sydney Campus
Level 11, 10 Barrack Street
Sydney New South Wales 2000
Back to the top of this page