Diploma of Marketing and Communication

Kent Institute Australia

Course details

CRICOS course code: 106218A

Level of study: Certificates & Diplomas


This qualification is suited for individuals who have a sound knowledge base in Marketing and Communications, and are seeking to develop the skills and knowledge to manage a team conducting marketing campaigns. This course offers a practical understanding of marketing communication planning, marketing audit, financial management and customer relationship management. Typically, they would have the responsibility of managing the work of other staff and be able to lead teams effectively. Career outcomes based on the completion of this course include, but are not limited to:

  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager

Exit pathways:

  • Advanced Diploma of Marketing and Communication
  • Bachelor of Business
  • Bachelor of Accounting


  • Case studies
  • Scenarios - problem solving
  • Practical activities
  • Oral Presentation
  • Multiple choice quiz
  • Written Portfolio
  • Projects
  • Practical observations

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Tuition Fees (AUD $) Start date Duration Campus
5,768 Per Year
Read moreEnrolment Fee (non-refundable): 250
09 Jan 2023
10 Apr 2023
10 Jul 2023
1 year
Full time
Melbourne Campus
Level 10, 350 Queen Street
Melbourne Victoria 3000

Entry criteria

Academic requirement

Entry to this course requires:

Successful completion of Australian year 12 or equivalent; AND

Successful completion of AQF recognised Certificate IV in Marketing and Communication or other relevant qualification; OR

Successful completion of the following prerequisite units:

  • BBSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas;
  • BSBMKG433 Undertake marketing activities;
  • BSBMKG435 Analyse consumer behaviour;
  • BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents; OR
  • Have two years equivalent full-time relevant work experience.

English requirement

International Applicants from non-English-speaking backgrounds only.

IELTS (Academic) 5.5 with no band less than 5.0 or equivalent; PTE Academic (Pearson) - Overall score of 42 (with 35 or more in all communicative scores); TOEFL IBT (Internet based) - Overall score of 46 (Writing/Speaking of 15+ and Reading/Listening of 7+); Cambridge CAE & CPE - 162+.


Kent Institute Australia
Sydney Campus
Level 11, 10 Barrack Street
Sydney New South Wales 2000
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