Advanced Diploma of Marketing and Communication

Kent Institute Australia

Course details

CRICOS course code: 106219M

Level of study: Pathways to Undergraduate


This qualification reflects the roles of individuals who provide leadership and strategic direction in the Marketing and Communications activities of an organisation. Upon completion of this course, individuals will be able to analyse, design and execute judgements using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.

  • Marketing and Communications Consultant
  • Account Manager (Advertising)
  • Marketing and Communications Manager

Study requirements: Full-time (20 hours per week) using blended mode (face-to-face and supervised study sessions)

Exit pathways:

  • Bachelor of Business
  • Bachelor of Accounting


  • Written assessments
  • Group projects
  • Oral Presentation
  • Examinations

Course Units

Manage Knowledge:

  • BSBINM601 Manage knowledge and information

Lead and Manage Change:

  • BSBINN601 Lead and manage organisational change
  • BSBMGT605 Provide leadership across the organisation

WHS and Risk Management:

  • BSBWHS605 Develop, implement and maintain WHS management systems
  • BSBRSK501 Manage Risk

Business Plan:

  • BSBMGT617 Develop and implement a business plan

Manage Finances:

  • BSBFIM601 Manage finances

Marketing Plan:

  • BSBMKG609 Develop a marketing plan

Strategic Plans:

  • BSBMGT616 Develop and implement strategic plans

Marketing Objectives and Research:

  • BSBMKG608 Develop organisational marketing objectives
  • BSBMKG607 Manage market research

Advertising Campaign:

  • BSBADV602 Develop an advertising campaign

Click here for more details on this course.

Tuition Fees (AUD $) Start date Duration Campus
5,768 Per Year
Read moreEnrolment Fee (non-refundable): 250
19 Sep 2022 1 year
Full time
Melbourne Campus
Level 10, 350 Queen Street
Melbourne Victoria 3000

Entry criteria

Academic requirement

Entry to this course requires:

Successful completion of Australian year 12 or equivalent; AND

Successful completion of AQF recognised Diploma of Marketing and Communication or other relevant qualification; OR

Successful completion of the following pre-requisite units:

  • BSBMKG507 Interpret market trends and developments
  • BSBMKG523 Design and develop an integrated marketing communication plan
  • BSBPMG522 Undertake project work

English requirement

International Applicants from non-English-speaking backgrounds only.

IELTS (Academic) 5.5 with no band less than 5.0 or equivalent; PTE Academic (Pearson) - Overall score of 42 (with 35 or more in all communicative scores); TOEFL IBT (Internet based) - Overall score of 46 (Writing/Speaking of 15+ and Reading/Listening of 7+); Cambridge CAE & CPE - 162+.


Kent Institute Australia
Sydney Campus
Level 11, 10 Barrack Street
Sydney New South Wales 2000
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