Course details

CRICOS course code: 095460G

Level of study: Career Based/Vocational

Summary

This course introduces the concepts of Marketing relevant to today’s competitive business environment. It includes knowledge and skills in the areas of digital media as well as covering the requirements of thorough and effective research.

Content connects these skills to the ability to those needed to present ideas effectively, focusing on the language and framework that is essential to developing and presenting relevant and useful information and concepts to inform an effective marketing strategy that is up to date and competitive.

PATHWAYS

After achieving the BSB42415 Certificate IV in Marketing and Communication, candidates may undertake a Diploma of Marketing and Communication.

DELIVERY APPROACH AND MODE

Delivery of the course is based on 20 hours face to face delivery per week over a period of 20 weeks delivered over 1 semester.

DELIVERY AND ASSESSMENT

A variety of methods are incorporated into the course to accommodate different learning styles. These include project work, reports, portfolio development as well as individual presentations.

COURSE STRUCTURE

To attain a Certificate IV in Marketing and Communication, competency in the following 12 units must be achieved:

BSBMKG418 Develop and apply knowledge of marketing communication industry

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBMGT407 Apply digital solutions to work processes

BSBMKG417Apply marketing communication across a convergent industry

BSBMKG408 Conduct market research

BSBMKG401 Profile the market

BSBMKG413 Promote products and services

BSBMKG419 Analyse consumer behaviour

BSBMKG420 Create digital media user experiences

BSBRES401 Analyse and present research information

BSBMKG421 Optimise digital media impact

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