Bachelor of Advertising and Media

Macleay College

Course details

CRICOS course code: 092900B

Level of study: Undergraduate

Summary

This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units allow you to pursue unique specialisations within the advertising and media field.

You graduate with a portfolio that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns, and marketing and media reports. The faculty’s student-run advertising blog, AdBare, provides an opportunity for you to showcase your work.

How you’ll learn

Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures your unique strengths. You will put your learning into practice through Macleay’s mentored internship program in order to build your professional networks and experience what it’s really like to work in an advertising or media agency.

Potential job opportunities

  • Account Manager
  • Brand Strategist
  • Copywriter
  • Art Director
  • Social Media Coordinator
  • Digital Designer
  • Media Coordinator
  • Communications Coordinator
  • Digital Marketing Coordinator
  • Producer

Click here for more details on this course.

Tuition Fees (AUD $) Start date Duration Campus
20,000 Per Year
Read moreFee Per Unit: 2,500; Full Tuition Fees: 60,000
26 Sep 2022 3 years
Full time
Macleay College
Melbourne Campus
Level 7, 250 Collins Street
Melbourne Victoria 3000
Australia

Entry criteria

The entry requirements for Macleay include qualification equivalent to an Australian Year 12 with the required entry grade.

Macleay College cannot accept applications from students under the age of 18.

English Language requirements

  • IELTS Band Score: 6.0 (no band less than 5.5)
  • Cambridge CAE Range: 52-57
  • Pearson Academic Range: 48-52
  • TOEFL IBT Range: 60-78

Address

Macleay College
Melbourne Campus
Level 7, 250 Collins Street
Melbourne Victoria 3000
Australia
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