Address
Macleay College
Melbourne Campus
Level 7, 250 Collins Street
Melbourne Victoria 3000
Australia
Melbourne Campus
Level 7, 250 Collins Street
Melbourne Victoria 3000
Australia
Course details
CRICOS course code: 056023G
Level of study: Undergraduate
Summary
This course covers creative process, design, art direction and copywriting, account management, marketing, media planning and digital production with the things you’ll need to know before you enter the job market. In addition, featured elective units allow you to pursue unique specialisations within the advertising and media field.
You graduate with a portfolio that includes print and digital ads, radio and tv commercials, podcasts, digital photo and video projects, social media campaigns, and marketing and media reports. The faculty’s student-run advertising blog, AdBare, provides an opportunity for you to showcase your work.
How you’ll learn
Designed and taught by industry professionals, this course focuses on innovative practices and project-based learning. Small classes feature personalised teaching that nurtures your unique strengths. You will put your learning into practice through Macleay’s mentored internship program in order to build your professional networks and experience what it’s really like to work in an advertising or media agency.
Potential job opportunities
- Account Manager
- Brand Strategist
- Copywriter
- Art Director
- Social Media Coordinator
- Digital Designer
- Media Coordinator
- Communications Coordinator
- Digital Marketing Coordinator
- Producer
Click here for more details on this course.
| Tuition Fees (AUD $) | Start date | Duration | Campus |
|---|---|---|---|
|
24,000 Per Year
Read moreFee Per Unit: 3,000 |
Feb 2021 May 2021 Sep 2021 |
3 years Full time |
Macleay College Melbourne Campus Level 7, 250 Collins Street Melbourne Victoria 3000 Australia |
Entry criteria
Applicants with Recent Secondary Education (within the past two years)
All Secondary Education Applicants must present evidence of completion of an Australian Senior Secondary Certificate (or equivalent).
Applicants with Vocational Education & Training (VET) Study
To gain entry to the Bachelor of Advertising and Media, VET Applicants must have completed a relevant VET qualification at Certificate IV level or higher within the last five years. All applicants must present evidence of their VET qualification(s) and academic results.
English Language requirements
- IELTS Band Score: 6.0 (no band less than 5.5)
- Cambridge CAE Range: 52-57
- Pearson Academic Range: 48-52
- TOEFL IBT Range: 60-78
Macleay College cannot accept applications from students under the age of 18.