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Course details

CRICOS course code: 085283C

Level of study: Undergraduate

Summary

Bachelor of Design, Creative Direction & Styling, is for students who want to pursue a career as a highly skilled stylist. With a passion for style, and a creative mind full of visual ideas, Creative Direction & Styling students learn how to recognise, reinvent and define image for the fashion, events, food and interiors industries.

With recognised top-level instruction and learning environments which invite experimentation and exploratory creative practice, our graduates are ready to begin their career as influencers, innovators, stylists and creative directors.

Creative Direction & Styling challenges a students’ ability to work in a multidisciplinary industry. Each study period has a focus on an area of creative direction including; visual merchandising, fashion styling, food styling, editorial and moving image, interior design & styling, event design and management and a signature project. Students are encouraged to develop their own ideas and experiment in producing a variety of visual outcomes, such as fashion editorials, viral videos, brand image and restyling proposals, digital, interactive and print advertising campaigns, and social media contents.

The Creative Direction specialization is underpinned by core graphic design principles and skills for the styling of people and spaces, photography and the presentation of ideas for magazine and publishing within print and digital formats. Graduates will have professionally developed their personal design philosophy, team leadership skills and the ability to creatively direct unique and innovative design outcomes.

This specialisation also covers key business skills including copywriting, PR and media planning, fashion production management, business planning, time management and budgeting. Cultural studies in the history of art, design, dress, fashion and lifestyle culture, provide the necessary skills to make a critical assessment of a brand or client.

Course structure

Students undertake five subjects each study period as follows:

The Bachelor of Design specialising in Creative Direction and Styling is based on six trimesters with five subjects taught in each trimester. It comprises of 18 core subjects and 12 specialisation subjects. To qualify for the award of the degree Bachelor of Design a candidate shall accrue and aggregate of 288 credit points, including satisfactory completion of all subjects.

Graduate Outcomes

Here are just some examples of career outcomes our Creative Direction & Styling graduates have continued into:

Art Director
Event Manager
Creative Director
Photographer
Graphic Designer
Stylist
Influencer
Magazine Editor
Visual Merchandiser
Social Media Manager
Blog Director/ Editor
Design Journalist
Fashion Buyer
Runway Coordinator
Trend Forecaster
Design Director

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