Certificate IV in Marketing and Communication

Universal Institute of Technology

Course details

CRICOS course code: 094970E

Level of study: Career Based/Vocational

Summary

This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Preferred pathways

After achieving this qualification candidates may undertake:

• BSB52415 Diploma of Marketing and Communication or a range of Diploma qualifications.

Occupation

Graduates at this level will have theoretical and practical knowledge and skills for specialised and/or skilled work and/or further learning

• Account Coordinator

• Assistant account planner

• Assistant art director

• Copy writer

• Direct marketing officer

• Marketing Coordinator

• Marketing officer

• Market research assistant

• Media assistant

• Media buyer

• Media planner

• Public relations officer

Assessment Methods

Assessments will be conducted face to face which could include:

Role play, presentation, practical observation, written questions and projects.

Course Content

BSBCMM401 Make a Presentation

BSBCRT401 Articulate, present and debate ideas

BSBMKG417 Apply marketing communication across a convergent industry

BSBMGT407 Apply digital solutions to work processes

BSBMKG418 Develop and apply knowledge of marketing communication industry

BSBMKG401 Profile the market

BSBMKG412 Conduct e-marketing communications

BSBMKG410 Test direct marketing activities

BSBPRO401 Develop Product Knowledge

BSBFIA402 Report on Financial Activity

BSBCUS401 Coordinate implementation of customer service strategies

BSBRES401 Analyze and present research information

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Tuition Fees (AUD $) Start date Duration Campus
6,000 for the entire course; Enrollment Fee: 300(Non refundable);...
Read more6,000 for the entire course; Enrollment Fee: 300(Non refundable); Material fee: 300
30 Mar 2020
29 Jun 2020
28 Sep 2020
29 weeks Full time Universal Institute of Technology
Level 1, 131 Queen Street
Melbourne Victoria 3000
Australia

Entry criteria

Age Requirements:

  • All students must be aged 18 years or over at the time of applying for admission to UIT

Academic Requirements:

  • Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 11 qualification is required for entry into this course.

English Language/Literacy/Numeracy requirements:

  • IELTS score 5.5 (Academic/ General) or equivalent or have completed at least 6 weeks of Upper- Intermediate EAP/IELTS Exam Preparation course at UIT
  • Provide satisfactory evidence that the learner has the required level of literacy and numeracy skills to complete the qualification.
  • To obtain an indication of students ACSF Level, students will be required to complete and LLN assessment as a component of the enrolment process. Students are required to successfully test their LLN skills by completing an appropriate level LLN assessment as indicated by the UIT staff during your enrolment process.
  • If learners do not meet English and LLN requirements, learners will be asked to take further Language, literacy and numeracy training e.g. IELTS/ EAP English classes.
  • For LLN test, following scores are required:
    • Learning: 5
    • Reading: 4
    • Writing: 4
    • Literacy: 4
    • Numeracy: 2

Address

Universal Institute of Technology
Level 1, 131 Queen Street
Melbourne Victoria 3000
Australia
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