Address
ANGAD Australian Institute of Technology
Latrobe Street Campus
Level 5 & 6, 501 Latrobe Street
Melbourne Victoria 3000
Australia
Latrobe Street Campus
Level 5 & 6, 501 Latrobe Street
Melbourne Victoria 3000
Australia
BSB52415 Diploma of Marketing and Communications
ANGAD Australian Institute of Technology
Course details
CRICOS course code: 092812B
Level of study: Career Based/Vocational
Summary
This qualification applies to individuals with a sound theoretical knowledge base in marketing and communication and who demonstrate a range of managerial skills to ensure that functions are effectively conducted in an organization or business area. Typically they would have responsibility for the work of other staff and lead teams.
Career Opportunities:
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Advertising Specialist
- Market Research Assistant
- Marketing Specialist
Course Structure:
Qualification Rules
Participants need to complete twelve (12) units of competency in total following the guidelines as outlined in the Business Services Training Package qualification rules which comprise of: Three (3) Core units Nine (9) Elective units
Core units
- BSBPMG522 Undertake Project work
- BSBMKG507 Interpret market trends and developments
- BSBMKG523 Design and develop an integrated marketing communication plan
- BSBITU402 Develop and use complex spreadsheets
Elective Units
- BSBFIM501 Manage budgets and financial plans
- BSBLDR502 Lead and manage effective workplace relationships
- BSBMKG514 Implement and monitor marketing activities
- BSBMKG515 Conduct a marketing audit
- BSBMKG501 evaluate marketing opportunities
- BSBMKG502 Establish and adjust the marketing mix
- BSBADV507 Develop a media plan
- BSBMKG506 Plan market research
Mode of study
This qualification is delivered in a classroom based environment and / or simulated work environment for specific units as required.
Click here for more details on this course.
| Tuition Fees (AUD $) | Start date | Duration | Campus |
|---|---|---|---|
|
10,400 Per Year
Read moreMaterial Fee: 600; Enrolment Fee: 200 (non - refundable) |
May 2020 Jun 2020 Jul 2020 |
52 weeks Full time |
ANGAD Australian Institute of Technology Latrobe Street Campus Level 5 & 6, 501 Latrobe Street Melbourne Victoria 3000 Australia |
Entry criteria
To gain entry into this course, participants should have successfully completed year 12 or equivalent level of studies.
English Language Requirements: An IELTS score of 5.5 or equivalent is required for entry into this program. However if a student has an IELTS score of 5.0, the student will be required to complete an English Language course to achieve the required standard prior to commencement of the course.
Age Requirements: Students must be over 18 years of age to apply.