Address
ANGAD Australian Institute of Technology
Latrobe Street Campus
Level 5 & 6, 501 Latrobe Street
Melbourne Victoria 3000
Australia
Latrobe Street Campus
Level 5 & 6, 501 Latrobe Street
Melbourne Victoria 3000
Australia
BSB61315 Advanced Diploma of Marketing and Communication
ANGAD Australian Institute of Technology
Course details
CRICOS course code: 092811C
Level of study: Pathways to Undergraduate
Summary
This qualification reflects the role of individuals who provide leadership and strategic direction in the marketing and communications activities of an organization. They analyze, design and execute judgments using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organization.
Career Opportunities
Job roles and titles vary across different industry sectors. Possible job titles relevant to this qualification include:
- Advertising Specialist
- Market Research Assistant
- Marketing Specialist
?Course Structure:
Qualification Rules
Participants need to complete twelve (12) units of competency in total following the guidelines as outlined in the Business Services Training Package qualification rules which comprise of: Three (3) Core units Nine (9) Elective units.
Core units
- BSBMGT616 Develop and implement strategic plans
- BSBMKG609 Develop a marketing plan
- BSBADV602 Develop an advertising campaign
Elective Units
- BSBMGT605 Provide leadership across the organization
- BSBCOM603 Plan and establish compliance management systems
- BSBMGT617 Develop and implement a business plan
- BSBMKG603 Manage the marketing process
- BSBMKG607 Manage market research
- BSBMKG608 Develop organizational marketing objectives
- BSBDIV601 Develop and implement diversity policy
- BSBMKG606 Manage International Marketing Programs
- BSBMKG605 Evaluate International Marketing Opportunities
Mode of study
This program is delivered in a classroom-based environment and/or simulated work environment for specific units as required.
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| Tuition Fees (AUD $) | Start date | Duration | Campus |
|---|---|---|---|
|
10,400 Per Year
Read moreMaterial Fee: 600; Enrolment Fee: 200 (non - refundable) |
May 2020 Jun 2020 Jul 2020 |
52 weeks Full time |
ANGAD Australian Institute of Technology Latrobe Street Campus Level 5 & 6, 501 Latrobe Street Melbourne Victoria 3000 Australia |
Entry criteria
To gain entry into this course, participants should have successfully completed year 12 or equivalent level of studies and diploma of marketing or substantial vocational experience in marketing or equivalent.
English Language Requirements
An IELTS score of 5.5 or equivalent is required for entry into this program. However if a student has an IELTS score of 5.0, the student will be required to complete an English Language course to achieve the required standard prior to commencement of the course.
Age Requirements
Students must be over 18 years of age to apply.