Course details

CRICOS course code: 092621J

Level of study: Career Based/Vocational

Summary

The qualification is designed for people who wish to work in a marketing field and can be utilized in a variety of business environments. Students will undertake marketing activities, address customer needs, implement customer service standards, profile the market and analyze consumer behavior.

Job Roles

direct marketing officer
direct marketing officer
market research assistant
marketing coordinator
marketing officer
public relations officer

Course Delivery

At CAC courses are delivered in the Classroom with simulated work environment. Delivery is a minimum of 20 hours per week over 3 days.

Pathways Information

Further training pathways from this qualification may lead to a relevant Diploma qualification and higher.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification include 5 core unit and 7 electives.

Unit Code Unit Name

BSBCMM401 Make a presentation

BSBCRT401 Articulate, present and debate ideas

BSBCUS401 Coordinate implementation of customer service strategies

BSBMGT407 Apply digital solutions to work processes

BSBMKG401 Profile the market

BSBMKG408 Conduct market research

BSBMKG413 Promote products and services

BSBMKG417 Apply marketing communication across a convergent industry

BSBMKG418 Develop and apply knowledge of marketing communication industry

BSBMKG419 Analyze consumer behavior

BSBPMG522 Undertake project work

BSBRES401 Analyze and present research information

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