Diploma of Marketing and Communications (BSB52415)

Central Australian College

Course details

CRICOS course code: 092622G

Level of study: Career Based/Vocational

Summary

The qualification is designed for people who wish to work in a supervisory role and can be utilized in a variety of business environments. Students will learn t understand the marketing concept, interpret market trends, implement marketing activities and promote products and services. Students may be new to marketing field or have marketing experience without formal qualifications.

Job roles

Job roles and titles vary across different industry sectors. A possible job title relevant to this qualification is:

  • marketing manager
  • marketing team leader
  • product manager
  • public relations manager

Course Delivery

At CAC courses are delivered in the Classroom with simulated work environment. Delivery is a minimum of 20 hours per week over 3 days.

Pathways Information

Further training pathways from this qualification may lead to a relevant Advanced Diploma qualification.

Course Structure

Students will need to complete the following 12 units of competency to attain the qualification.

Unit Code Unit Name

BSBADV507 Develop a media plan

BSBFIM501 Manage budgets and financial plans

BSBLDR502 Lead and manage effective workplace relationships

BSBMKG501 Identify and evaluate marketing opportunities

BSBMKG502 Establish and adjust the marketing mix

BSBMKG506 Plan market research

BSBMKG507 Interpret market trends and developments

BSBMKG514 Implement and monitor marketing activities

BSBMKG515 Conduct a marketing audit

BSBMKG516 Profile international markets

BSBMKG523 Design and develop an integrated marketing communication plan

BSBPMG522 Undertake project work

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Tuition Fees (AUD $) Start date Duration Campus
11,500 Per Year
Read moreMaterial Fee: 250; Application Fee: 250
13 May 2020
13 Jul 2020
05 Oct 2020
Full time
Read more52 Weeks (including holidays)
Central Australian College
8-10 Cross street
Melbourne Victoria 3012
Australia

Entry criteria

Entry to this qualification is limited to those individuals who:

  • have completed all core units in BSB42415 Certificate IV in Marketing and Communications.
  • Satisfactorily completed the equivalent of Australian year 12, Certificate IV or higher

  • 18 years or older
  • IELTS 5.5 or higher; or completion of any equivalent ELICOS program
  • TOEFL (Paper Based Test) – 527; TOEFL (Internet Based Test CBT) – 46; Cambridge English: Advanced (Certificate in Advanced English) – 162; Pearson Test of English Academic - 42; Occupational English Test: pass.

Address

Central Australian College
8-10 Cross street
Melbourne Victoria 3012
Australia
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