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International College of Melbourne
Level 11, 55 Swanston Street
Melbourne Victoria 3000
Australia
Level 11, 55 Swanston Street
Melbourne Victoria 3000
Australia
BSB42415 Certificate IV in Marketing and Communication
International College of Melbourne
Course details
CRICOS course code: 093974J
Level of study: Career Based/Vocational
Summary
This qualification is suitable for those who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.
Individuals in these roles apply solutions to a defined range of unpredictable problems and analyze and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.
Career Outcomes and Education Pathways
Pathways into the qualification Individuals shall enter BSB42415 - Certificate IV in Marketing and Communication by satisfying the admission requirements. Pathways from the qualification After achieving BSB42415 - Certificate IV in Marketing and Communication, individuals could progress to Diploma of Marketing and Communication. Any alternative unit selection will need to be approved by the CEO and will be suitably documented with alternative Training and Assessment Strategy depicting the alternative units. The outcome for this qualification is either the BSB42415 - Certificate IV in Marketing and Communication or, should the participant depart the course before it has been completed, a Statement of Attainment for the units in which competency has been demonstrated.
Units of Competency
This course requires the completion of the following 12 units (including 5 core and 7 electives).
• BSBCMM401 Make a presentation
• BSBCRT401 Articulate, present and debate ideas
• BSBMGT407 Apply digital solutions to work processes
• BSBMKG417 Apply marketing communication across a convergent industry
• BSBMKG418 Develop and apply knowledge of marketing communication industry
• BSBMKG401 Profile the market
• BSBMKG408 Conduct market research
• BSBMKG413 Promote products and services
• BSBMKG419 Analyse consumer behaviour
• BSBPRO401 Develop product knowledge
• BSBRES401 Analyse and present research information
• BSBMKG507 Interpret market trends and developments
Click here for more details on this course.
| Tuition Fees (AUD $) | Start date | Duration | Campus |
|---|---|---|---|
|
9,000 Per Year
Read moreTotal Non-Tuition Fees: 200 |
01 Mar 2021 12 Apr 2021 03 May 2021 |
52 weeks Full time |
International College of Melbourne Level 11, 55 Swanston Street Melbourne Victoria 3000 Australia |
Entry criteria
Age Requirements:
All students must be aged 18 years or over at the time of applying for admission to the Institute
Attendance Requirement:
ICM recommends regular attendance of 20 hours per week (for the course duration) as the international student requirement from student visa conditions.
Academic Requirements:
- Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into this course.
- Relevant work experience will be acknowledged and taken into consideration.
English Language/Literacy/Numeracy requirements:
- IELTS overall band of 5.5
- TOEFL iBT test score band of 46 equivalent or above;
- PTE Academic band score 42 equivalent or above;
- Cambridge English Advanced (CAE) test score band of 47 equivalent or above;
- OET score band “C” Pass equivalent or above;
- Completion of a full-time studies in Australia towards a Certificate III or above
- Satisfactory completion of the ESL course / English language course or satisfactory completion of 10-20 weeks ELICOS from a National ELT Accreditation Scheme (NEAS)Accredited English Institution with an IELTS score of 5.0;
- Any other form which satisfies the Institution during their pre-enrolment interview