BSB40820 Certificate IV in Marketing and Communication

International College of Melbourne

Course details

CRICOS course code: 104928J

Level of study: Certificates & Diplomas


This qualification is suitable for international students who would like to use developed marketing and communication skills and a broad knowledge base in a wide variety of contexts.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyze and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to more senior practitioners.

Career Outcomes and Education Pathways

Pathways into the qualification:

Individuals shall enter BSB40820 - Certificate IV in Marketing and Communication by satisfying the admission requirements.

Pathways from the qualification:

After achieving BSB40820 - Certificate IV in Marketing and Communication, individuals could progress to Diploma of Marketing and Communication. Any alternative unit selection will need to be approved by the CEO and will be suitably documented with alternative Training and Assessment Strategy depicting the alternative units. The outcome for this qualification is either the BSB40820 - Certificate IV in Marketing and Communication or, should the participant depart the course before it has been completed, a Statement of Attainment for the units in which competency has been demonstrated.

Units of Competency

This course requires the completion of the following 12 units (including 6 core and 6 electives).

  • BSBCMM411 Make presentations
  • BSBCRT412 Articulate, present and debate ideas
  • BSBMKG433 Undertake marketing activities
  • BSBMKG435 Analyse consumer behaviour
  • BSBMKG439 Develop and apply knowledge of communications industry
  • BSBWRT411 Write complex documents
  • BSBMKG434 Promote products and services
  • BSBMKG442 Conduct e-marketing communications
  • BSBOPS403 Apply business risk management processes
  • BSBPEF402 Develop personal work priorities
  • BSBTWK401 Build and maintain business relationships
  • SIRXMKT006 Develop a social media strategy

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Tuition Fees (AUD $) Start date Duration Campus
7,500 Per Year
Read moreTotal Non-Tuition Fees: 200
Monthly 52 weeks
Read more52 weeks (which constitutes 40 teaching weeks (800 hours) + 12 weeks of break period)

Full time
International College of Melbourne
Level 11, 55 Swanston Street
Melbourne Victoria 3000

Entry criteria

Age Requirements:

All students must be aged 18 years or over at the time of applying for admission to the Institute

Attendance Requirement:

ICM recommends regular attendance of 20 hours per week (for the course duration) as the international student requirement from student visa conditions.

Academic Requirements:

  • Satisfactory completion of studies in applicant’s home country equivalent to an Australian Year 12 qualification is required for entry into this course.
  • Relevant work experience will be acknowledged and taken into consideration.

English Language/Literacy/Numeracy requirements:

  • IELTS overall band of 5.5
  • TOEFL iBT test score band of 46 equivalent or above;
  • PTE Academic band score 42 equivalent or above;
  • Cambridge English Advanced (CAE) test score band of 47 equivalent or above;
  • OET score band “C” Pass equivalent or above;
  • Completion of a full-time studies in Australia towards a Certificate III or above
  • Satisfactory completion of the ESL course / English language course or satisfactory completion of 10-20 weeks ELICOS from a National ELT Accreditation Scheme (NEAS)Accredited English Institution with an IELTS score of 5.0;
  • Any other form which satisfies the Institution during their pre-enrolment interview


International College of Melbourne
Level 11, 55 Swanston Street
Melbourne Victoria 3000
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