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Education Centre of Australia
Sydney Campus
Level 10, 160 Sussex Street
Sydney New South Wales 2000
Australia
Sydney Campus
Level 10, 160 Sussex Street
Sydney New South Wales 2000
Australia
BSB61315 Advanced Diploma of Marketing and Communication
Education Centre of Australia
Course details
CRICOS course code: 094353G
Level of study: Pathways to Undergraduate
Summary
This qualification reflects the role of individuals working as marketing directors, marketing strategists and national, regional or global marketing managers. Individuals in these positions provide leadership and strategic direction in the marketing activities of an organization. They analyze, design and execute judgments using wide-ranging technical, creative, conceptual and managerial competencies. Their knowledge base may be highly specialized or broad within the marketing field. These individuals are often accountable for group outcomes and for the overall performance of the marketing function of an organization.
Course Completion
Graduates at this level will have broad knowledge and skills for paraprofessional/highly skilled work such as:
- Account director
- Account planning manager
- Client services director
- Client services executive
- Global, national or regional marketing manager
- Marketing strategist
Assessment
Students are required to undertake a range of theoretical and practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include but are not limited to:
- Tests
- Case studies
- Projects
- Essays
- Portfolios
- Practical demonstrations
- Presentations
At the beginning of each term, students are provided with information for each unit of competency that clearly outlines the assessment tasks required including the criteria and due dates.
Career Outcome
- Marketing Manager
- Marketing Coordinator
- Brand Manager
- Event Coordinator
- Public Relations officer
- Digital Marketing specialist
Exit Point/Award
Students that successfully complete all 12 units of competency as stated in the Course Content and Structure will be issued with BSB61315 Advanced Diploma of Marketing and Communication. This qualification is recognised nationally under the Australian Qualifications Framework (AQF). Students that complete some but not all of the units of competency as stated in the Course Content and Structure may be issued with a Statement of Attainment. It will identify only those units of competence that have been completed as part of the qualification and recognised nationally under the AQF.
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| Tuition Fees (AUD $) | Start date | Duration | Campus |
|---|---|---|---|
|
6,350 Per Year
Read moreEnrolment Fee: 200; Material Fee: 150 |
13 Apr 2020 11 May 2020 13 Jul 2020 |
52 weeks Self study / online (with attendance) |
ECA College - Melbourne Level 6, 399 Lonsdale Street Melbourne Victoria 3000 Australia |
Entry criteria
Entry into BSB61315 Advanced Diploma of Marketing and Communication is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication. In addition to meeting the above entry requirements, international students must be 18 years of age or above and provide evidence of the following published entry requirements as stated below:
Academic Entry Requirements
Entry to this qualification is limited to those individuals who have completed all core units in BSB52415 Diploma of Marketing and Communication.
English Requirements
- IELTS score 5.5 minimum (no lower than 5.0 in each band); or equivalent
- Cambridge Exam - B1 (PET) or higher
- ELSIS Online Placement test - Upper – Intermediate or higher
- ELSIS courses - General English 12 weeks of Intermediate level or higher Completion of EAP 1 Completion of Cambridge course B1(PET)
- External - Upper Intermediate Level Certificate