Course details

CRICOS course code: 094348E

Level of study: Career Based/Vocational

Summary

BSB42415 Certificate IV in Marketing and Communication is suitable for those who use well-developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources. They may provide leadership and guidance to others with some limited responsibility for the output of others, however they typically report to senior practitioners.

This qualification has a total of 12 Units of Competency

• 5 core units, plus
• 7 elective units

Course Completion

Graduates at this level will have theoretical and practical knowledge and skills for specialised and/or skilled work such as:

• Account coordinator
• Assistant account planner
• Assistant art director
• Copywriter
• Direct marketing officer
• Marketing coordinator
• Marketing officer
• Market research assistant
• Media assistant
• Media buyer
• Media planner
• Public relations officer

Career Outcome

• Marketing Assistant
• Marketing Coordinator
• Event Coordinator
• Public Relations Officer
• Digital Marketing Specialist

Assessment

Students are required to undertake a range of theoretical and practical assessments for each unit of competency. The methods of assessment will vary according to the requirements of each unit of competence and these include but are not limited to:

• Tests
• Case studies
• Projects
• Essays
• Portfolios
• Practical demonstrations
• Presentations

At the beginning of each term, students are provided with information for each unit of competency that clearly outlines the assessment tasks required including the criteria and due dates.

Exit Point/Award

Students that successfully complete all 12 units of competency as stated in the Course Content and Structure will be issued with BSB42415 Certificate IV in Marketing and Communication. This qualification is recognised nationally under the Australian Qualifications Framework (AQF).

Students that complete some but not all of the units of competency as stated in the Course Content and Structure may be issued with a Statement of Attainment. It will identify only those units of competence that have been completed as part of the qualification and recognised nationally under the AQF.

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