Bachelor of Fashion Marketing and Enterprise

Torrens University Australia

Course details

CRICOS course code: 108076E

Level of study: Undergraduate

Summary

A Bachelor of Fashion Marketing and Enterprise prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.

Learning outcomes

Distinguish between ethical and unethical marketing and enterprise management practices.
Understand and explain the fashion industry’s impact on local and global communities.
Demonstrate thought leadership and meaningful action for entrepreneurial and social enterprise pursuits across the broader fashion industry.
Independently and creatively solve unpredictable and/or complex marketing and management problems.
Use research and critical thinking to evaluate information and consolidate knowledge in response to complex issues, anticipating user behaviour and preferences.

Career opportunities

Successfully completing a Bachelor of Fashion Marketing and Enterprise will set you on your own fashion enterprise pathway, or open doors for a variety of roles in an existing fashion enterprise.

Career paths

Brand Manager
Digital Manager
Marketing Manager
Product Development
Fashion Buyer
Merchandise Planner
Entrepreneur

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Tuition Fees (AUD $) Start date Duration Campus
30,880 Per Year
Read more92,640 for the entire course
12 Sep 2022
31 Oct 2022
3 years
Read more3 years full-time, up-to 6 years part-time, 2 years accelerated

Full time
Flinders Street Campus
196 Flinders Street
Melbourne Victoria 3000
Australia
30,880 Per Year
Read more92,640 for the entire course
12 Sep 2022
31 Oct 2022
3 years
Read more3 years full-time, up-to 6 years part-time, 2 years accelerated

Self study / online (with attendance)
Flinders Street Campus
196 Flinders Street
Melbourne Victoria 3000
Australia

Entry criteria

Australian Year 12 or equivalent; and

International English Language Testing System (IELTS) – Academic: Overall 6.0 (min. sub-score 5.5); Test of English as a Foreign (TOEFL) – Paper Based Test: 550; Test of English as a Foreign Language (TOEFL) – Internet Based Test (iBT): 60-78 (min. 18 in writing); Pearson Test of English (PTE): 50 (no skill score <42); Cambridge English Requirements (B2 First = First Certificate Exam and C1 Advanced = CAE): Overall Cambridge English Scale score of 169, achievable in B2 First or C1 Advanced. No less than 162 in any paper; Occupational English Test (OET): C

Address

Torrens University Australia
88 Wakefield Street
Adelaide South Australia 5000
Australia
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