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Course details

CRICOS course code: 105621J

Level of study: Career Based/Vocational

Summary

ACDC’s Certificate IV in Marketing and Communication is designed to introduce you to the fundamental’s required to master the vibrant world of marketing and communications.

In the ever-changing digital media world, you will develop a firm foundation in conversational and interactive content, personalization, influencer marketing, artificial intelligence and live streaming which form today’s marketing landscape whilst also learning the underpinning knowledge that all marketing professionals need to successfully develop, grow and manage brands.

This course will prepare you with specialised knowledge in internal and external market research, consumer insight and target audience profiling, media planning and buying, strategic business marketing and research in business, social media marketing and advertising, creative and persuasive communications and web functionality and design. Additionally, you will study how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour.

At ACDC College Melbourne our trainers are industry skilled and passionate professionals in their field so you are guaranteed to receive relevant and up-to-date learning in line with current market trends and standards.

Course Structure

To achieve this qualification, the candidate must demonstrate competency in 12 units. The duration of this course is 52 weeks, 20 contact hours per week.

Qualifications

Students successfully completing this course will receive the BSB40820 – Certificate IV in Marketing and Communication.

Assessment Methods

Completion of practical creative projects, research projects and reports, role plays, presentations, portfolios, case studies, and practical simulations.

Job Opportunities

• Marketing Administrative Assistant
• Customer Service Officer
• Public Relations Officer
• Advertising Agent
• Marketing or communications officer
• Media, advertising or public relations officer
• Copywriter or content writer
• Market research assistant

Pathway

Successful completion of this course will enable you to enrol in the BSB50620 Diploma of Marketing and Communication. The Diploma of Marketing and Communication may be used for entrance into a degree course in the higher education sector. Entrance requirements and exemptions vary with course and university.

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