Course details

CRICOS course code: 103141H

Level of study: Undergraduate


Marketing is an excellent career choice today because it has become the new engine room of business. Digital transformation is very rapid in business and the marketing professionals are the people who drive this. Hence marketing has become a much broader discipline with exciting new roles and opportunities.

The Bachelor of Marketing course focuses on specialised knowledge in marketing that is linked to industry expectations. Students learn about current practice and future marketing trends as well as experience and understand marketing’s innovative potential. Contemporary units of study cover digital marketing, branding, consumer behaviour, research and strategic marketing planning. The curriculum is kept up to date in consultation with key industry bodies ensuring students’ learning meets the future needs of industry.

The core units cover the business context. The major units cover marketing fundamentals and specialist areas. The digital marketing minor units provide a comprehensive introduction to this exciting marketing field. The electives provide considerable choice and diversity. All units include components relating to business communication and employment preparation.

Career Pathways

Typical roles graduates enter are:

  • Marketing Strategist
  • Marketing Communications Manager
  • Market Research Analyst
  • Digital Marketing Officer
  • Data Analyst
  • Product Manager

Study Pathway

Successful completion of 24 units, graduates of this course has rewarded the Bachelor of Marketing which is recognised for entering relevant master’s degrees or other post-graduate qualification in Australian institutions.

Course Structure

  • Students must complete 24 units of study comprising: 12 core, 8 major study & 4 elective or minor study units
  • A digital marketing minor study option is available
  • Typical study duration is taking 4 units in 6 trimesters over 2-3 years
  • Each unit is valued at 12.5 credit points; total credit points to be achieved for the award is 300
  • Students must successfully complete any prerequisite units before progressing

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Tuition Fees (AUD $) Start date Duration Campus
17,500 Per Year
Read moreEnrolment fee (Non-refundable): 200
18 Jul 2022
14 Nov 2022
3 years
Read more3 years in 6 regular semester

Full time
Edvantage Institute Australia
338 Queen Street
Melbourne Victoria 3000

Entry criteria

Completion of an approved international school certificate
English proficiency
IELTS: Minimum overall score of 6.0, with no individual band score below 5.5, or approved equivalent
Minimum of 18 years of age on course commencement

Academic Requirements

  • Final year secondary school that is at least equivalent to Australian Year 12

English Language Requirements

Applicants must provide one of the following forms of evidence of their English proficiency:

  • Prior English language studies (ELICOS or other preparatory program) at a registered Australian provider;
  • IELTS Academic minimum score is 6.0 (with no individual band score of less than 5.5) for degree courses, and 5.5(with no individual band score of less than 5) for diploma courses;
  • TOEFL minimum score is overall score of 64 (Writing 21 or more, Speaking 18 or more, Reading 13 or more, Listening 12 or more) for degree courses and overall score of 53 (Writing 18 or more, Speaking 15 or more, Reading 10 or more, Listening 10 or more) for diploma courses;
  • PTE Academic minimum score is overall score of 46 (No PTE communicative skills score below 36) for degree courses and overall score of 36 (No PTE communicative skills score below 29) for diploma courses;
  • Completed secondary or tertiary studies in a recognised English-speaking country.


Edvantage Institute Australia
338 Queen Street
Melbourne Victoria 3000
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