Bachelor of Communication (Advertising)

Deakin University

Course details

CRICOS course code: 095289C

Level of study: Undergraduate

Summary

Designed to inspire the next generation of ‘big idea’ thinkers, the professionally accredited Bachelor of Communication (Advertising) gives you the skills to understand complex audiences, analyse media effectiveness and develop your creative thinking. Prepare for the challenges and excitement of developing effective brand communication for the digital era as you work across real-world projects and connect with advertising practitioners.

Discover what makes a good ad by exploring the principles and practice of advertising. You will also experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society.

From your first year, you will connect with a network of advertising professionals who will become part of your learning journey. Better still, you’ll build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an 'in-house' brand or creative team.

Course structure:

To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including:

12 credit points of core units

3 course electives from level 1 (List A)

3 course electives from level 2/3 (List B)

6 credit points of electives (at least two must be 2nd or 3rd level)

no more than 10 credit points at level 1

a minimum of 6 credit points at level 3

Academic Integrity AAI018

Career outcomes:

Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates find work in roles such as:

account manager

advertising art director

advertising copywriter

brand specialist

digital creative

digital marketer or media specialist

marketing and communications officer

media researcher or planner

social media coordinator

Click here for more details on this course.

Tuition Fees (AUD $) Start date Duration Campus
31,600 Per Year
Read moreThe 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course.
07 Nov 2022 3 years
Full time
Deakin University
Melbourne Burwood Campus
221 Burwood Highway
Melbourne Victoria 3125
Australia
31,600 Per Year
Read moreThe 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. (The given fee is for full time and it's a guide for online students)
07 Nov 2022 3 years
Self study / online (without attendance)
Deakin University
Melbourne Burwood Campus
221 Burwood Highway
Melbourne Victoria 3125
Australia

Entry criteria

Students must have qualification most relevant to your secondary school studies.

The Australian Tertiary Admission Rank (ATAR) is the primary criterion for entry into most undergraduate-entry university programs in Australia.

International students who completed an Australian Year 12 in Australia or overseas should apply for undergraduate courses through the Victorian Tertiary Admissions Centre (VTAC), as well as directly to Deakin through Study Link Connect – Deakin University's International Student Application Service.

English language requirement:

IELTS - Overall 6 No band lower than 6

TOEFL IBT - 69 Writing 21

C1 PROFICIENCY and C2 PROFICIENCY- 169 No band less than 169

PTE - 50 No less than 50 in each skill

OET - Overall C

Address

Deakin University
Melbourne Burwood Campus
221 Burwood Highway
Melbourne Victoria 3125
Australia
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