Bachelor of Marketing (Psychology)

Deakin University

Course details

CRICOS course code: 0100820

Level of study: Undergraduate

Summary

Study the Bachelor of Marketing (Psychology) and become an expert at uncovering the reasons behind consumer behaviour. Combine principles from complementary disciplines to unlock creative marketing solutions and graduate with a unique skill set that’s in demand across all industries.

Get inside the mind of customers by learning about the psychology that drives consumer decisions. You'll be trained in innovative data practices that allow you to shine a light on the different facets of customers – from culture and lifestyle to personality traits and decision-making behaviours. Then, get practical experience translating these insights into influential marketing and communication strategies.

Hone your skills working on real-world business and marketing problems through our work-integrated learning program. Contribute to campaigns alongside established professionals and build industry experience and networks that prepare you for an exciting career.

Course structure:

To complete the Bachelor of Marketing (Psychology) students must attain 24 credit points of core units. All units in the Bachelor of Marketing (Psychology) are worth 1 credit point, so you must take 24 units (think of units as ‘subjects’) to complete your degree. Most students choose to study 4 units per trimester and usually undertake two trimesters each year.

To complete the course you must include:

completion of MAI010 Academic Integrity Module (0-credit point compulsory module)

24 credit points of core units (including one Work Integrated Learning unit from a specified list)

Career outcomes:

Professionals with dual expertise in psychology and marketing are highly valued by any business with something to sell. Better still, advertising and marketing jobs in Australia are set to grow 12.5% by 2023 (Australian Government Department of Employment Projections).

This demand puts you in a strong position to choose from a diverse range of roles and areas including:

  • customer experience officer
  • customer journey expert
  • customer insights analyst
  • touchpoint and engagement designer
  • customer success manager
  • insights data translator
  • digital marketing director
  • market and consumer research
  • communications manager
  • consumer advocacy

Click here for more details on this course.

Tuition Fees (AUD $) Start date Duration Campus
35,600 Per Year
Read moreThe 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course.
11 Jul 2022 3 years
Full time
Deakin University
Melbourne Burwood Campus
221 Burwood Highway
Melbourne Victoria 3125
Australia
35,600 Per Year
Read moreThe 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. (The given fee is for full time and it's a guide for online students)
11 Jul 2022 3 years
Self study / online (without attendance)
Deakin University
Melbourne Burwood Campus
221 Burwood Highway
Melbourne Victoria 3125
Australia

Entry criteria

Students must have qualification most relevant to your secondary school studies.

The Australian Tertiary Admission Rank (ATAR) is the primary criterion for entry into most undergraduate-entry university programs in Australia.

International students who completed an Australian Year 12 in Australia or overseas should apply for undergraduate courses through the Victorian Tertiary Admissions Centre (VTAC), as well as directly to Deakin through Study Link Connect – Deakin University's International Student Application Service.

English language requirement:

IELTS - Overall 6.5 No band lower than 6

TOEFL IBT - 79 Writing 21

TOEFL PBT - 577 Writing 4.5

C1 PROFICIENCY and C2 PROFICIENCY- 176 No band less than 169

PTE - 58 No less than 50 in each skill

OET - Overall C+

Address

Deakin University
Melbourne Burwood Campus
221 Burwood Highway
Melbourne Victoria 3125
Australia
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