Bachelor of Business (Marketing)

La Trobe University

Course details

CRICOS course code: 019479E

Level of study: Undergraduate

Summary

Overview

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era. The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

Structure

Where one or more subjects are shared between this major and another component (course, second major or minor) the subjects will be replaced with a Business school elective at that level of the common subject.

Career opportunities

Studying marketing builds skills in attention to detail, communication and market analysis to prepare you for a range of careers.

Possible roles include:

Marketing manager
Consumer Specialist
New product planner
Business development manager
Social media marketer
Market researcher
Data visualiser and strategist

Professional recognition

The Bachelor of Business (Marketing) is accredited by the Australian Marketing Institute (AMI). Graduates may apply for membership with the AMI. Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Accreditation, registration and/or membership details for this course may be found on the La Trobe University website.

Click here for more details on this course.

Tuition Fees (AUD $) Start date Duration Campus
35,800 Per Year 31 Oct 2022
27 Feb 2023
3 years
Full time
Bendigo Campus
Edwards Road
Bendigo Victoria 3552
Australia
35,800 Per Year 31 Oct 2022
27 Feb 2023
3 years
Full time
La Trobe University
Melbourne (Bundoora) Campus
Plenty Road and Kingsbury Drive
Melbourne Victoria 3086
Australia
35,800 Per Year 31 Oct 2022
27 Feb 2023
3 years
Self study / online (with attendance)
La Trobe University
Melbourne (Bundoora) Campus
Plenty Road and Kingsbury Drive
Melbourne Victoria 3086
Australia
35,800 Per Year 31 Oct 2022
27 Feb 2023
3 years
Self study / online (with attendance)
Bendigo Campus
Edwards Road
Bendigo Victoria 3552
Australia
13,247 Per Year
Read moreThis is a domestic full fee-paying fees for international students intending to study 100% online.
31 Oct 2022
27 Feb 2023
3 years
Self study / online (without attendance)
La Trobe University
Melbourne (Bundoora) Campus
Plenty Road and Kingsbury Drive
Melbourne Victoria 3086
Australia

Entry criteria

Equivalent to an Australian Year 12 Senior Secondary Certificate.

English language requirements

IELTS Academic: Overall score of 6.0 with no band less than 6.0

TOEFL iBT: Overall 64 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing

PTE Academic: Overall score of 50 with no communicative skill score less than 50

C1 Advanced: 169 with no less than 169 in any component

C2 Proficiency: 176 with no less than 169 in any component

Address

La Trobe University
Melbourne (Bundoora) Campus
Plenty Road and Kingsbury Drive
Melbourne Victoria 3086
Australia
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