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CRICOS course code: 019479E

Level of study: Undergraduate

Summary

Overview

The way we gather to celebrate, explore and communicate is changing. In today's global society, event management is about more than bookings and budgets. We're expanding into new physical and digital worlds, breaking down barriers and embracing inclusion and diversity. This major is designed to produce future leaders for the special events sector. It emphasises the application of theoretical knowledge and practical skills needed for the effective management of events. In this major, you'll learn the skills you need to deliver successful events and be ready to find innovative solutions to any challenge. Plus, you'll have a foundation in business - so you'll be a flexible, multiskilled graduate. This multidisciplinary study provides you a solid grounding in business and specialist expertise in event management and marketing. In this major you'll develop a highly sought-after skillset that prepares you for the evolving events space – with specialised professional studies related to the management and delivery of special events such as volunteer management, arts and community festivals, meetings, conferences and tradeshows as well as the opportunity to plan, deliver and evaluate student led events. Industry/community participation through volunteering is actively encouraged.

You'll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.

You'll learn:

Digital literacy

Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.

Management and business structures

Understand how to communicate, collaborate and connect with your business peers and stakeholders.

Economics

Discover how business and society connect. Understand economic principles and use them to create business solutions.

Sustainability

Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 7 - Bachelor Degree.

Career opportunities

When you graduate, you'll have specialist expertise and the flexibility to run great events for businesses and clients.

Your career options could include:

Event manager: Support your organisation's business goals by delivering successful events. Connect with stakeholders, coordinate logistics and services, manage budgets and measure your success to find future improvements.

Event management consultant: Help clients enjoy their dream event. Identify their needs and manage every aspect of an event, including logistics, services and on-the-day issues.

Marketing coordinator: Help your organisation grow by coordinating and managing its marketing activities, including events, campaigns and advertising.

Professional recognition

Graduates of the Bachelor of Business (Event Management) may apply for membership with Meetings and Events Australia. Membership may be subject to additional or ongoing requirements beyond completion of the degree. Please contact the relevant professional body for details.

Accreditation, registration and/or membership details for this course may be found on the La Trobe University website.

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