Course details

CRICOS course code: 093383K

Level of study: Postgraduate

Summary

New technology and social media platforms continue to change the way companies connect with their customers. The demand is growing for business leaders with up-to-the-minute marketing knowledge and skills.

La Trobe's Master of Marketing puts you at the forefront of marketing in the digital era. You'll develop your business and leadership talents, while building an advanced marketing skillset.

Gain hands-on experience using new digital technologies and undertaking market research and data analysis. Discover how these tools can be employed to maximise an organisation's impact.

Enhance your human skills alongside your technical expertise and learn ways to successfully engage with customers. Gain valuable insights into the customer experience by examining the psychological, sociological and anthropological drivers behind purchasing decisions.

Develop an advanced understanding of digital marketing, while building a strong understanding of industry best practice. Learn how to successfully leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

The Master of Marketing lets you tailor your degree to your career aspirations. Choose from a wide range of specialisations, including entrepreneurship and innovation, data analytics and project management.

You can also delve further into the customer experience through specialised subjects in customer relationship management and experience design. Harness the latest digital tools to design, manage and optimise customer interaction with an organisation, product, brand or service across multiple channels.

You'll learn:

Advanced consumer decision-making

Analyse consumer reports and undertake a consumer profiling project for a real company.

Market research

Understand the role and scope of market research activities within national and international marketing companies.

Digital marketing

Explore and implement the most up-to-date strategies for marketing in the digital era.

Social media marketing and strategy

Examine how firms capitalise on social media and digital marketing from a strategic and practical perspective.

Customer relationship management (CRM)

Learn the practices, strategies and technologies that companies use to manage and analyse customer data.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 9 - Masters Degree.

Career outcomes

The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.

Possible roles include: Consumer specialist, Digital marketing manager, SEO manager, Social media marketing manager, Media buyer.

Professional recognition

The Master of Marketing is accredited by the Australian Marketing Institute (AMI). Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Accreditation, registration and/or membership details for this course may be found on the La Trobe University website.

Click here for more details on this course.

Majors

  • Entrepreneurship and innovation
  • Sport management
  • International business
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Tuition Fees (AUD $) Start date Duration Campus
38,200 Per Year 31 Oct 2022
27 Feb 2023
2 years
Full time
La Trobe University
Melbourne (Bundoora) Campus
Plenty Road and Kingsbury Drive
Melbourne Victoria 3086
Australia

Entry criteria

Successful completion of an Australian bachelor degree (or equivalent).

Admission may be granted to applicants without an undergraduate degree but with five or more years of relevant work experience. In making an offer to an applicant, the University will give consideration to a range of factors, including academic record, English proficiency and/or employment experience.

Selection criteria

Applicants with an Australian Bachelor's degree in a business-related field or an approved equivalent qualification may be eligible for credit for the four foundation subjects in Year 1. Applicants without an undergraduate degree but with a demonstrated minimum of at least five years relevant and cognate business experience may be eligible for credit for the four foundation subjects.

English language requirements

IELTS (Academic) score of 6.5 with no individual band score less than 6.0

TOEFL Internet based (iBT): overall score of 79 with 13 in Reading, 12 in Listening, 18 in Speaking and 21 in Writing.

Pearson Test of English (Academic) (PTE): overall score of 58 with no communicative skill score less than 50.

C1 Advanced: 176 with no less than 169 in any component.

C2 Proficiency: 176 with no less than 169 in any component.

Address

La Trobe University
Melbourne (Bundoora) Campus
Plenty Road and Kingsbury Drive
Melbourne Victoria 3086
Australia
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