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CRICOS course code: 077918F

Level of study: Postgraduate

Summary

The evolution of digital media has transformed communication. Print media, direct mail and advertising are the old, and big data, social media and campaigns are the new way of communicating. La Trobe's Graduate Certificate of Strategic Communication gives you the skills to succeed in this rapidly-changing industry.

You'll develop a strong foundation in communication with core subjects in strategy, writing, research, issues and crisis management along with political communication. Our range of electives helps you build the necessary skills to pursue a communication career in areas such as politics, public relations or digital marketing communication.

You'll learn:

Political communication

Discover the vital role communication plays in the government to influence public opinion.

Strategic communication writing

Learn how to write to meet the strategic communication needs of an organisation.

Research applications in strategic communication

Gain an understanding of how research underpins communication campaigns.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 8 - Graduate Certificate.

CAREER OUTCOMES

Careers in the strategic communication are projected to grow to 22,000 by 2023.*

Government, not-for profit and community organisations need communication professionals with 21st century skills. Possible career options include:

Communication officer

• Help prepare marketing material to help promote brands and projects.

Social media manager

• Create, edit and manage content for social media campaigns on platforms such as Facebook, Twitter and Instagram.

Social researcher

• Gather and analyse data on communities to create effective campaigns.

Accreditation, registration and/or membership details for this course may be found on the La Trobe University website.

Click here for more details on this course.