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Course details

CRICOS course code: 084539C

Level of study: Bachelor’s Degrees

Summary

In today’s digital landscape, marketing is a high-demand skillset across a range of industries. La Trobe’s major in Marketing provides you with specialised knowledge of marketing in a digital era. The major equips you with the essential knowledge and skills such as understanding consumer behaviour, brand management, product innovation and marketing in the digital space. You will focus on the latest practice and future trends in marketing. The key attributes that a major in marketing develop are communication, creative thinking, problem solving, creativity and innovation, ethical responsibility, leadership, and teamwork. Graduates will gain internationally transferrable skills and be ready for career in businesses that demand innovative marketing expertise.

Location(s): Melbourne (Bundoora), Bendigo, On-Line, Sydney, Singapore (PSB), Vietnam (Hanoi University)

Career opportunities

Studying marketing builds skills in attention to detail, communication and market analysis to prepare you for a range of careers.

Possible roles include:

Marketing manager
Consumer Specialist
New product planner
Business development manager
Social media marketer
Market researcher
Data visualiser and strategist

Professional recognition

The Marketing major in the Bachelor of Commerce is accredited by the Australian Marketing Institute (AMI). With the completion of the Accounting major and two additional subjects, students may be eligible to graduate with an accounting qualification accredited by CPA Australia and Chartered Accountants Australia and New Zealand (CAANZ); refer to the professional body for further details. To qualify may require ongoing training and/or courses. Contact the relevant professional body for details.

Professional membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Contact the relevant professional body for details.

Accreditation, registration and/or membership details for this course may be found on the La Trobe University website.

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