Course Finder

Course details

CRICOS course code: 107087K

Level of study: Postgraduate

Summary

Marketing is a key component of any successful business. It is essential for not only selling products or services, but also understanding and connecting with customers. As technology evolves, businesses need leaders who have up-to-the-minute marketing expertise to steer them into the future.

Whether you're looking to enhance your marketing expertise or expand your business skillset, La Trobe's Graduate Diploma in Marketing puts you at the forefront of marketing in the digital era.

This one-year, accredited degree lets you explore the role of marketing across a range of industries and sectors. Learn the key components of marketing management planning, including situational analysis and strategy formulation.

You'll develop vital business skills, from financial management and planning to successfully leading marketing teams. What's more, you'll enhance your understanding of human behaviour and the customer experience. Examine the psychological, sociological and anthropological drivers behind how people decide what they buy, want or need.

Gain advanced knowledge of digital marketing, while building a strong understanding of industry best practice. Learn how to leverage social media, content marketing and digital platforms in multi-channel marketing campaigns.

Want to take your career aspirations even further? After completing the Graduate Diploma, you could receive up to one year of advanced standing, which means you could transfer directly into the second year of La Trobe's Master of Marketing, should you decide to further your studies.

You'll learn:

Marketing management

Learn the key components of marketing management, planning and strategy formulation.

Advanced consumer decision-making

Analyse consumer reports and complete a consumer profiling project for a real company.

Digital marketing

Explore and implement the most up-to-date strategies for marketing in the digital era.

Applied Marketing Research

Examine the role and scope of market research activities in national and international marketing.

The qualification awarded on graduation is recognised in the Australian Qualifications Framework (AQF) as Level 8 - Graduate Diploma.

Career outcomes

The prevalence of digital technologies and social media have created many exciting opportunities for marketing graduates.

Possible roles include:

Digital marketing coordinator

Supervise marketing teams in the planning and execution of digital marketing campaigns.

SEO specialist

Use search engine optimisation (SEO) to run effective campaigns and optimise websites.

Social media marketing coordinator

Increase brand awareness and sales by delivering targeted and informed social media campaigns.

Media buyer

Oversee the placement of advertisements on radio, television, print and digital.

Professional recognition

The Graduate Diploma in Marketing is accredited by the Australian Marketing Institute (AMI). Membership may require an application to the professional body and may have additional or ongoing requirements beyond the completion of the degree. Please contact the relevant professional body for details.

Accreditation, registration and/or membership details for this course may be found on the La Trobe University website.

Click here for more details on this course.