Graduate Certificate of Marketing and Digital Communications

Monash University

Course details

Level of study: Postgraduate

Summary

Marketing and communication professionals are at the forefront of the digital revolution. Through the innovative use of social media, digital advertising, web copywriting and other evolving tools, they are utilising technology to develop online brand presence and awareness and help build crucial relationships between businesses and consumers.

This industry-focused graduate certificate will provide you with the key skills necessary for operating in a digitally integrated world. Step into a new career within marketing and communications, or leverage your new qualification to progress in this growing, creative field.

What you will learn

Digital fluency
Focus on the impact that emerging digital technologies are having on communications.
Marketing
Understand marketing in a digital world, in which technological advancements are shaping the way organisations develop value for consumers.
Digital media
Extend your understanding of the role digital media, such as social media, plays in marketing.

The Graduate Certificate of Marketing and Digital Communications will equip you with the skills needed to develop a compelling voice for businesses online, growing their influence and customer base. You’ll develop expertise in writing for the web and will learn to utilise powerful online tools, such as social media and data analytics.

With an emphasis on current marketing trends and international communication strategies, the course will ready you to step into a range of sectors. You’ll be exposed to ideas and skills relating to a broad variety of career outcomes during your studies, which are delivered 100 per cent online.

Industry insights

A marketing and digital communications qualification will equip you with the diverse skill set you need to succeed in wide range of roles, including:

digital marketing specialist
digital marketing coordinator
digital marketing manager
communications adviser
marketing communications specialist
copywriter.

Click here for more details on this course.

Tuition Fees (AUD $) Start date Duration Campus
15,100 Per Year
Read more3,775.00 per unit
29 Aug 2022
24 Oct 2022
1 year
Read more1 year part-time

Self study / online (without attendance)
Monash University
Clayton Campus
Wellington Road
Melbourne Victoria 3800
Australia

Entry criteria

An Australian undergraduate degree or equivalent qualification, or experience approved by the faculty.

IELTS (Academic): 6.5 Overall score, with minimum band scores: Listening 6.0, Reading 6.0, Writing 6.0 and Speaking 6.0

Pearson Test of English (Academic): 58 Overall score, No PTE communicative skills score below 50

TOEFL Internet-based test: 79 Overall score, with minimum scores: Reading 13, Listening 12, Speaking 18 and Writing 21

Paper-based TOEFL 550 Test of written English: 4.5

Cambridge English: Advanced (CAE) 176 No skill score below 169
Cambridge English: Proficiency (CPE) 176 No skill score below 169

Address

Monash University
Clayton Campus
Wellington Road
Melbourne Victoria 3800
Australia
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