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Course details

CRICOS course code: 080247C

Level of study: Undergraduate

Summary

Enter the fast-paced, exciting world of fashion retail with our fashion merchandising course. You'll develop skills and knowledge focusing on the fashion business and a broad range of opportunities and career paths including that of a fashion buyer, stylist, fashion blogger, event manager, product developer, visual merchandiser, fashion publicist and marketer.

If you're creative, business minded and enjoy using digital media and technology, this course will inspire you to pursue your ultimate fashion retail career.

• Develop your skills as a buyer by studying trend research and analysis, understand how to forecast trends, create fashion ranges and use computer-aided design programs to create your own fashion range and undertake promotional planning in a virtual retail store
• Gain insights into digital merchandising and get an understanding of marketing with a focus on current and emerging technologies that are relevant to the constantly changing retail landscape in Australia and the global supply chain
• Benefit from completing an internship in a high-profile fashion company where you'll gain a well rounded understanding of day-to-day operations and roles. Examples of internships undertaken include with MYER, Cotton On, Kmart and Design works
• Experience a supportive learning environment where teachers have industry experience and mentor students on all projects
• Complete a capstone industry project in third year in collaboration with a fashion retail company where you research, plan and develop a comprehensive merchandising solution
• Develop a portfolio of works to show potential employers
• Gain experience in event management and the running of the end-of-year Fashion Parade, which includes students, parents, teachers industry and VIPs

Pathways & Accreditation

Our Bachelor of Fashion Merchandising course can prepare you for further postgraduate study, such as a Master of Marketing.

If you have completed an Advanced Diploma of Fashion or Associate Degree, you are eligible for up to 66% credit (2 years).

This course is accredited by the Tertiary Education Quality and Standards Agency (TEQSA) and the qualification is aligned with the Australian Qualification Framework (AQF) level 7 and Box Hill Institute Graduate Attributes.

Career & Learning Outcomes

After successful completion, employment opportunities you may consider include:

• fashion buyer
• merchandiser
• visual merchandiser
• product developer
• retail manager
• marketing assistant
• stylist
• self-employed as a fashion boutique or online retailer

You'll learn how to:

• integrate principles, concepts and practices in fashion merchandising and retailing
• interpret fashion trends and critically analyse fashion markets to prioritise key elements of an integrated fashion merchandising strategy
• plan and execute the design, sourcing, production, quality control, merchandising and performance review of a fashion range
• communicate and justify an integrated physical and digital merchandising strategy to industry, team and managers
• critically analyse and evaluate local or international entrepreneurial fashion opportunities

Course Structure

You are required to complete a total of 24 core subjects.

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