Bachelor of Tourism (Marketing)

William Angliss Institute

Course details

CRICOS course code: 092217K

Level of study: Undergraduate

Summary

A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree.

While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders.

Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management.

You will explore beyond the screen and engage with the ideas of media and power, the dynamics of different operating environments and ownership of information and data. You will emerge with a broad skill-set including interpretation and analysis of data and the uses of both traditional and digital marketing.

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Tuition Fees (AUD $) Start date Duration Campus
19,760 Per Year
Read moreTotal Course Tution fee: 59,280
25 Jul 2022 3 years
Full time
William Angliss Institute
Melbourne Campus
555 La Trobe Street
Melbourne Victoria 3000
Australia

Entry criteria

Senior high school certificate that is equivalent to an Australian Year 12 qualification with the required score from the public examination. OR Cambridge GCE Advanced Level Certificate with grade ‘E’ or higher in 3 Advanced Level subjects and 3 Ordinary Level subjects

English language requirements

  • IELTS (Academic Module) - Overall 6.0 (no band below 5.5);
  • TOEFL IBT (Internet-Based) - 79-80 with no band less than 19;
  • TOEFL Paper - 550 (with a min TWE 4.0);
  • TOEFL CBT (computer-Based) - 213 (with a min TWE 4.0);
  • PTE Academic - 54 with no communicative skill score less than 47;
  • TOEIC - Listening and Reading 700 - 780, Speaking 160, Writing 150;
  • CEF - C1;
  • CELS (all skills) - Pass with Merit; ISLPRS (all skills) - 3;
  • FCE (Cambridge) - No;
  • CAE (Cambridge) - Yes;
  • CPE (Cambridge) - Yes.

Address

William Angliss Institute
Melbourne Campus
555 La Trobe Street
Melbourne Victoria 3000
Australia
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